<![CDATA[BusinessWeek.com -- Brand Equity]]> <![CDATA[BusinessWeek.com -- Brand Equity]]> This is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site, subject to copyright and fair use. <![CDATA[Hollywood's Blockbuster Role for Product Placement]]> <img src="http://feeds.feedburner.com/~r/bw_rss/brandequity/~4/EaAHmPmEqX8" height="1" width="1"/> http://www.businessweek.com/magazine/content/09_28/b4139068367113.htm?campaign_id=rss_innovate <![CDATA[Ads That Break the Mold and Grab Attention]]> <img src="http://feeds.feedburner.com/~r/bw_rss/brandequity/~4/lYg6jO3USTo" height="1" width="1"/> http://www.businessweek.com/innovate/content/jun2009/id20090624_136878.htm?campaign_id=rss_innovate <![CDATA[Coach's Poppy Line Is Luxury for Recessionary Times]]> <img src="http://feeds.feedburner.com/~r/bw_rss/brandequity/~4/bOtT3kzTV6w" height="1" width="1"/> http://www.businessweek.com/magazine/content/09_26/b4137040272361.htm?campaign_id=rss_innovate <![CDATA[Nike Quietly Goes Green]]> <img src="http://feeds.feedburner.com/~r/bw_rss/brandequity/~4/COqqZuaftAQ" height="1" width="1"/> http://www.businessweek.com/magazine/content/09_25/b4136056155092.htm?campaign_id=rss_innovate <![CDATA[How Primark Thrives in the Downturn]]> <img src="http://feeds.feedburner.com/~r/bw_rss/brandequity/~4/l1vw7KiSDhM" height="1" width="1"/> http://www.businessweek.com/globalbiz/content/jun2009/gb20090616_498429.htm?campaign_id=rss_innovate <![CDATA[Marketing in the Age of Turbulence]]> <img src="http://feeds.feedburner.com/~r/bw_rss/brandequity/~4/FRPakKO_6no" height="1" width="1"/> http://www.businessweek.com/managing/content/jun2009/ca2009065_435823.htm?campaign_id=rss_innovate <![CDATA[GE's Jeffrey Immelt: All Boxed In]]> <img src="http://feeds.feedburner.com/~r/bw_rss/brandequity/~4/bdtZBD_LBI8" height="1" width="1"/> http://www.businessweek.com/magazine/content/09_15/b4126032280666.htm?campaign_id=rss_innovate <![CDATA[WPP's Digital Push]]> <img src="http://feeds.feedburner.com/~r/bw_rss/brandequity/~4/gCcZhmFGImw" height="1" width="1"/> http://www.businessweek.com/globalbiz/content/jan2009/gb2009016_218198.htm?campaign_id=rss_innovate <![CDATA[The New Focus Group: The Collective]]> <img src="http://feeds.feedburner.com/~r/bw_rss/brandequity/~4/EkIxUGYwHME" height="1" width="1"/> http://www.businessweek.com/innovate/content/jan2009/id2009017_198183.htm?campaign_id=rss_innovate <![CDATA[Ducking the Price War, Target Highlights Fashion]]> <img src="http://feeds.feedburner.com/~r/bw_rss/brandequity/~4/oXBSBfIowbQ" height="1" width="1"/> http://www.businessweek.com/innovate/content/oct2008/id2008101_402322.htm?campaign_id=rss_innovate <![CDATA[Marvin Ellison: Home Depot's Mr. Fixit?]]> <img src="http://feeds.feedburner.com/~r/bw_rss/brandequity/~4/4ob0ac4QQnU" height="1" width="1"/> http://www.businessweek.com/magazine/content/09_20/b4131054579392.htm?campaign_id=rss_innovate <![CDATA[Blowing Up Pepsi]]> <img src="http://feeds.feedburner.com/~r/bw_rss/brandequity/~4/MNwthxaAyCE" height="1" width="1"/> http://www.businessweek.com/magazine/content/09_17/b4128032006687.htm?campaign_id=rss_innovate <![CDATA[Peet's Coffee: In Africa, Brewing Good Works]]> <img src="http://feeds.feedburner.com/~r/bw_rss/brandequity/~4/6mkPdU-nJAA" height="1" width="1"/> http://www.businessweek.com/magazine/content/09_18/b4129060638236.htm?campaign_id=rss_innovate <![CDATA[Staples' Evolution]]> <img src="http://feeds.feedburner.com/~r/bw_rss/brandequity/~4/MUqZDLGVgRU" height="1" width="1"/> http://www.businessweek.com/innovate/content/dec2008/id20081229_162381.htm?campaign_id=rss_innovate <![CDATA[A New Look for McDonald's]]> <img src="http://feeds.feedburner.com/~r/bw_rss/brandequity/~4/TK2m8shkw6I" height="1" width="1"/> http://www.businessweek.com/innovate/content/dec2008/id2008123_918813.htm?campaign_id=rss_innovate <![CDATA[NBC and News Corp.'s Hulu Is Off to a Strong Start]]> <img src="http://feeds.feedburner.com/~r/bw_rss/brandequity/~4/mR4pZIzrdFw" height="1" width="1"/> http://www.businessweek.com/magazine/content/08_40/b4102052685561.htm?campaign_id=rss_innovate <![CDATA[How Companies Use Twitter to Bolster Their Brands]]> <img src="http://feeds.feedburner.com/~r/bw_rss/brandequity/~4/SzJWDLVEerc" height="1" width="1"/> http://www.businessweek.com/technology/content/sep2008/tc2008095_320491.htm?campaign_id=rss_innovate <![CDATA[Giving Products a Good Backstory]]> <img src="http://feeds.feedburner.com/~r/bw_rss/brandequity/~4/jThtsX1T7Hg" height="1" width="1"/> http://www.businessweek.com/magazine/content/09_21/b4132048821605.htm?campaign_id=rss_innovate <![CDATA['Fred' Cranks Up the YouTube Views and Ad Dollars]]> <img src="http://feeds.feedburner.com/~r/bw_rss/brandequity/~4/xCqLbnQb-N4" height="1" width="1"/> http://www.businessweek.com/technology/content/nov2008/tc20081118_508970.htm?campaign_id=rss_innovate <![CDATA[At Best Buy, Marketing Goes Micro]]> <img src="http://feeds.feedburner.com/~r/bw_rss/brandequity/~4/j24NWjN-J2A" height="1" width="1"/> http://www.businessweek.com/magazine/content/08_21/b4085052698079.htm?campaign_id=rss_innovate <![CDATA[Carbon Confusion]]> <img src="http://feeds.feedburner.com/~r/bw_rss/brandequity/~4/xlvLM6dwerU" height="1" width="1"/> http://www.businessweek.com/magazine/content/08_11/b4075052454821.htm?campaign_id=rss_innovate <![CDATA[Pandora: Unleashing Mobile Phone Ads]]> <img src="http://feeds.feedburner.com/~r/bw_rss/brandequity/~4/RnIGSeIsP8U" height="1" width="1"/> http://www.businessweek.com/magazine/content/09_22/b4133052597112.htm?campaign_id=rss_innovate <![CDATA[U.S. Marketers Say Hola! to Hispanic Consumers]]> <img src="http://feeds.feedburner.com/~r/bw_rss/brandequity/~4/3IBhLWYfjmM" height="1" width="1"/> http://www.businessweek.com/magazine/content/09_16/b4127076302996.htm?campaign_id=rss_innovate <![CDATA[The Retreat From Experimental, New Media Marketing]]> <img src="http://feeds.feedburner.com/~r/bw_rss/brandequity/~4/AB8Ig2uCMqQ" height="1" width="1"/> http://www.businessweek.com/magazine/content/09_02/b4115048776067.htm?campaign_id=rss_innovate <![CDATA[Coca-Cola: Building a Better Design Machine?]]> <img src="http://feeds.feedburner.com/~r/bw_rss/brandequity/~4/Qdp2nLUPO9c" height="1" width="1"/> http://www.businessweek.com/innovate/content/oct2008/id20081013_466588.htm?campaign_id=rss_innovate <![CDATA[Seth Godin: Profile of a Marketing Guru]]> <img src="http://feeds.feedburner.com/~r/bw_rss/brandequity/~4/cexPxlM6qFQ" height="1" width="1"/> http://www.businessweek.com/innovate/content/sep2008/id20080924_140114.htm?campaign_id=rss_innovate <![CDATA[Are Patent Problems Stifling U.S. Innovation?]]> <img src="http://feeds.feedburner.com/~r/bw_rss/brandequity/~4/UPAjXSMXBqQ" height="1" width="1"/> http://www.businessweek.com/innovate/content/apr2009/id2009048_138177.htm?campaign_id=rss_innovate <![CDATA[Innovative Ways to Grow During the Downturn]]> <img src="http://feeds.feedburner.com/~r/bw_rss/brandequity/~4/rWQLQ83iHh8" height="1" width="1"/> http://www.businessweek.com/innovate/content/apr2009/id20090415_238678.htm?campaign_id=rss_innovate <![CDATA[How to Think Outside the Box]]> <img src="http://feeds.feedburner.com/~r/bw_rss/brandequity/~4/o6mtfVja240" height="1" width="1"/> http://www.businessweek.com/innovate/content/mar2009/id20090330_927027.htm?campaign_id=rss_innovate <![CDATA[Innovation Trickles in a New Direction]]> <img src="http://feeds.feedburner.com/~r/bw_rss/brandequity/~4/WrF5w8JCBzE" height="1" width="1"/> http://www.businessweek.com/magazine/content/09_12/b4124038287365.htm?campaign_id=rss_innovate