This is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site, subject to copyright and fair use. Setting tradition aside, the 95-year-old insurance company looked to Apple and American Girl as a guide to its future<img src="http://feeds.feedburner.com/~r/bw_rss/innovate/~4/_4xyNWfmLdg" height="1" width="1"/> Innovators will strike out time and again. But baseball—and the World Series—remind us of the value of resilience<img src="http://feeds.feedburner.com/~r/bw_rss/innovate/~4/yVXJfLSzCNE" height="1" width="1"/> On tour to promote New Super Mario Bros. Wii, Shigeru Miyamoto expresses patience with the recession but wishes rivals would innovate more and copy less<img src="http://feeds.feedburner.com/~r/bw_rss/innovate/~4/vmd2HJiaSOw" height="1" width="1"/> <img src="http://feeds.feedburner.com/~r/bw_rss/innovate/~4/58GyzUwIip4" height="1" width="1"/> Caught unprepared for the sharp drop in Wii sales, Nintendo is launching a slew of products for the holidays and exploring new uses of its consoles<img src="http://feeds.feedburner.com/~r/bw_rss/innovate/~4/oyWcwKf5_VA" height="1" width="1"/> Heartened by the reception for new search engine Bing, Microsoft has simplified MSN's home page to play up search with the detail of a local paper<img src="http://feeds.feedburner.com/~r/bw_rss/innovate/~4/kGvgtqU9sqY" height="1" width="1"/> Through the online crowdsourcing of design, Local Motors hopes to forge a new path for the auto industry<img src="http://feeds.feedburner.com/~r/bw_rss/innovate/~4/HkKacCvy7PY" height="1" width="1"/> Here's how one BusinessWeek reporter figured out what setup he needed so he could best work from home<img src="http://feeds.feedburner.com/~r/bw_rss/innovate/~4/R_bqNGmGNXY" height="1" width="1"/> IBM and planners in Dubuque team up to make the basic function of the city more efficient and turn it into a model for sustainability<img src="http://feeds.feedburner.com/~r/bw_rss/innovate/~4/uVRoRo_Hvu8" height="1" width="1"/> She's bringing the sensuousness of nature, the sustainability of LEED building, and the thrill of the new to Chicago and beyond<img src="http://feeds.feedburner.com/~r/bw_rss/innovate/~4/9In5JLeqXZg" height="1" width="1"/> At GE, P&G, and other companies, a design perspective is a problem-solving apparatus that can be applied companywide<img src="http://feeds.feedburner.com/~r/bw_rss/innovate/~4/nDuOTfJip8g" height="1" width="1"/> After the 2002 scandal at former parent Tyco, the health-care unit spun itself off, amped up R&D, and has never looked back<img src="http://feeds.feedburner.com/~r/bw_rss/innovate/~4/fMKCLqNLIXQ" height="1" width="1"/> Despite the video game industry's woes, a few titles are drawing attention<img src="http://feeds.feedburner.com/~r/bw_rss/innovate/~4/58GyzUwIip4" height="1" width="1"/> Windows 7 is enabling Lenovo, HP, and other makers of laptops and desktops to incorporate iPhone-inspired touch functions<img src="http://feeds.feedburner.com/~r/bw_rss/innovate/~4/KYt0jwR0dko" height="1" width="1"/>